The use of social media analytics in RIS3 can offer simple indicators for monitoring the RIS3 process and implement cross-regional comparative analysis by using data coming from social media sites, such as Twitter, Facebook, Instagram and LinkedIn. This application uses data coming only from Twitter, since Twitter allows the potential user to retrieve data from other accounts as well. Using the knowledge extracted from these data sources, the RIS3 can be improved by:

  • integrating valuable stakeholders’ insights, opinions and feedback
  • stimulating collaboration
  • supporting evidence-based decision making processes by taking public opinion into account

Social media analytics can also help increase transparency and generate higher public participation rates than other conventional e-government applications. Moreover, it can play an even greater role in strengthening and widening the participation of and interaction with citizens. Finally, in the RIS3 context, social media analytics can help articulate the collaborative visioning process and better legitimate the selection of specific scenarios emerging during the strategy formulation

The logical steps of the application, based on its methodological description are:

  • Step 1. Choose whether you want to get information for the performance of a region's Twitter account or compare two region accounts
  • Step 2. In the first case, choose your region of interest and get a number of performance indicators
  • Step 3. Use these indicators to identify strengths and weaknesses, possible trends and user acceptability
  • Step 4. In the second case, compare two regions, identify the strengths of each one and possibly adopt a similar online behavior
Figure 1 Overview of the information flows within the Regional Specialisation Indexes application.

Figure 1 Overview of the information flows within the Social Media Analytics application.